How To Create Your Small Business Brand?

A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand.  Every time your customer / user interacts with your brand, the experience needs to be positive, engaging and reflective of your brand values in order to create an emotional bond with your brand. 

Digital branding is part of an integrated branding strategy and it includes the following elements: 

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