Experience Consultancy was founded in 2006. Our mission is to help our clients grow their business by building their brands and designing successful branded customer experiences.

Raida is the founder and director of Experience Consultancy Ltd.  She is a Brand and User Experience Consultant with over 20 years experience in digital strategy, user experience design, information architecture, user research and digital marketing.

Agency experience includes working as a User Experience / Information Architect, Producer and Project Manager.  Clients include:

  • BBC3

  • BT

  • Sony Ericsson

  • Nokia

  • Orange

  • Sony PlayStation

  • Small Luxury Hotels

  • Nike

  • Jimmy Choo

  • Bertolli

  • London 2012

  • Amnesty International

  • Lego

  • Unilever

  • Coutts

  • Barclays

  • American Express

  • Legal & General

  • Jaguar Racing

Work Examples

Experience in leading UX research projects including Artellite, working with Kingston University and Degree Art on the Nesta funded research project for the design and development of an e-commerce platform for the arts sector.  Working as a UX Consultant with Kingston University, led and managed the UX team on the HEFCE funded international research project, Critica,  for the design and development of a digital teaching tool for enabling Lecturers to teach critical thinking skills.

Corporate experience includes working as a Product Manager for Cable & Wireless and Financial Times as well as Marketing Manager for PJB Publications.

Raida also has experience in advising and helping small businesses and charities to build their brands and design their websites. Latest examples of small business websites designed and developed include Maison St Cassien and Nina Moeller Designs.

Raida has a BSc in Engineering Science from Exeter University, a Marketing Diploma from the Chartered Institute of Marketing. She also has an MA by Research in Branded User Experience from Kingston University where she works as a guest lecturer on the User Experience Design and the Marketing & Brand Management MSc courses.  

Member of the Chartered Institute of Marketing and Merton Chamber of Commerce.


Raida is a highly qualified and knowledgeable person on branded user experience. She shared extremely interesting findings with us that were very relevant to our projects that we are currently doing
— Cis Nijenhuis, Sr Brand Manager, RESCUE Remedy, Nelsons
Highly recommended. Raida’s work offers unique insights into maintaining the qualitative UX of your brand across multiple evolving touch points.
— Professor Karen Cham
I worked with Raida on a number of projects whilst studying for an MSc in User Experience Design’ at Kingston University. Raida is so knowledgeable about all aspects of User Experience and is a brilliant Project Manager and Thought Leader.

Raida is a pleasure to work with and I can’t recommend her skill level and professionalism highly enough.
— Crystal Hinam, UX Designer
I met Raida as my lecturer at Kingston University in 2013. Her rich industry experience, in ecommerce, branded UX and design methodology, provided relevant, engaging and practical theory to prepare and inspire students’ for roles in the field.

I later collaborated with Raida in UX consultancy work for a Nesta funded, art ecommerse platform called Artellite and a global university education tool called Critica. Raida led the projects’ innovation, from conception through to delivery, across the products’ life-cycle. She is passionate about creating meaningful user experiences and even with time-pressured deadlines, this was never compromised.

As both a lecturer and colleague, Raida has been a huge inspiration to my design practice; providing guidance and support to achieve goals much greater than I had hoped for.

I am extremely thankful to her and her work.
— Susanna Willis, UX / UI Designer, IBM
I had the pleasure of working with Raida at Dare and at Red Bee Media. Raida was always prepared, informed and knowledgable both as a Producer and as a UE Architect. She was always open to collaboration and a valued addition to the team!
— Emma Hogan, Designer, Art Director and Lecturer