There is a lot of confusion around brand experience and the misunderstanding has caused some businesses to have a brand experience gap, which is the difference between the brand promise and the actual customer experience, i.e. when the experience does not meet the customer's brand expectation.Read More
The new EU General Data Protection Regulation, GDPR, will come into effect next month, on 25th May 2018. The new regulation applies to all companies that collect and process personal data of European users. GDPR will definitely have an impact on brands and how they design and deliver their digital products and services.Read More
In today’s highly competitive markets, brands need to differentiate themselves and compete based on their customer experience, as customers now value experience more than products. So, to succeed a brand needs to design and deliver branded customer experience that meets customers’ needs and reflects the brand values.Read More
In today’s experience economy, delivering a consistently positive branded customer experience is a key factor for any business to succeed. A branded customer experience can only be considered successful if it meets or exceeds customers’ expectations of the brand.Read More
Branding is essential for any business. In today’s highly competitive markets and challenging times for business, to be a successful business you need to have a strong brand that differentiates your business from your competitors.Read More
A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand.
Branding is not just about visual brand identity such as logo, brand colours etc.Read More