To explain why a positive brand experience is so important for business success, we need to first define brand experience.
What is brand experience?Read More
In today’s experience economy, delivering a consistently positive branded customer experience is a key factor for any business to succeed. A branded customer experience can only be considered successful if it meets or exceeds customers’ expectations of the brand.Read More
Branding is essential for any business. In today’s highly competitive markets and challenging times for business, to be a successful business you need to have a strong brand that differentiates your business from your competitors.Read More
A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand.
Branding is not just about visual brand identity such as logo, brand colours etc.Read More
Advertising is not enough! To attain users' attention, brands need to design and deliver emotive branded experience. For example John Lewis launched its emotive Christmas TV advert and branded game, The man on the moon. Brand experience in games offers an effective way for brands to communicate their message and to engage with their target customers / users.
Our buying decision is based on how we feel about the brand & its values, our emotions impact our decisions.Read More
Successful brands are those that manage to deliver positive, engaging and memorable branded customer experiences. It’s no coincidence that the 2015 top global brands, as compiled by Interbrand, include Apple, Google and Amazon, as they are also the top brands for delivering branded customer experiences that meet their customers’ expectations.
To design and deliver a successful digital branded experience...Read More
A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand. Every time your customer / user interacts with your brand, the experience needs to be positive, engaging and reflective of your brand values in order to create an emotional bond with your brand.
Digital branding is part of an integrated branding strategy and it includes the following elements:Read More