A Brand Is Not A Logo, It’s An Experience

A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand.  

Branding is not just about visual brand identity such as logo, brand colours etc.

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The Power Of Emotive Branded Experience

Advertising is not enough!  To attain users' attention, brands need to design and deliver emotive branded experience. For example John Lewis launched its emotive Christmas TV advert and branded game, The man on the moon. Brand experience in games offers an effective way for brands to communicate their message and to engage with their target customers / users.

Our buying decision is based on how we feel about the brand & its values, our emotions impact our decisions. 

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