Experience Consultancy was founded in 2006. Our mission is to help our clients to build their brands by designing successful customer experiences that meet customers' needs and expectations.
Raida is the founder and director of Experience Consultancy Ltd. She is a Brand and Customer Experience Consultant with over 18 years experience in digital strategy, user experience design, information architecture, user research and digital marketing.
Agency experience includes working as a User Experience / Information Architect, Producer and Project Manager. Clients include:
- Sony Ericsson
- Sony PlayStation
- Jimmy Choo
- Small Luxury Hotels
- London 2012
- Amnesty International
- American Express
- Legal & General
- Jaguar Racing
Experience in leading UX research projects including Artellite, working with Kingston University and Degree Art on the Nesta funded research project for the design and development of an e-commerce platform for the arts sector. Working as a UX Consultant with Kingston University, led and managed the UX team on the HEFCE funded international research project, Critica, for the design and development of a digital teaching tool for enabling Lecturers to teach critical thinking skills.
Corporate experience includes working as a Product Manager for Cable & Wireless and Financial Times as well as Marketing Manager for PJB Publications.
Raida also has experience in advising and helping small businesses and charities to design and develop their websites. The latest small business website designed and developed is Maison St Cassien.
Raida has a BSc in Engineering Science from Exeter University, a Marketing Diploma from the Chartered Institute of Marketing. She also has an MA by Research in Branded User Experience from Kingston University where she works as a guest lecturer on the User Experience Design and the Marketing & Brand Management MSc courses. Raida has experience as a Branded User Experience (UX) Mentor helping Masters students with their projects for example, The Addiction App: PackItIn and Aviva Branded UX.