Branded User Experience Research

The continuing rise in the use of smartphones and tablets has changed consumers' buying behaviour significantly.  In order to succeed in this strongly competitive market, brands need to design and deliver an integrated and seamless branded user experience across multiple channels.  Our innovative branded user experience (UX) research framework below will help you to evaluate all the elements of the complex multichannel branded customer / user experience. This involves taking a dual process approach, measuring both the cognitive and emotive factors, by integrating standard usability testing with new and innovative user experience testing methods and tools.

 

 EVALUATING THE BRANDED Customer / User Experience, Raida SHAKIRY (2012)

EVALUATING THE BRANDED Customer / User Experience, Raida SHAKIRY (2012)

Our branded UX research will help you to gain key customer / user insights which is essential for designing a branded user experience that reflects your brand values and meets your customers' needs and expectations.


Raida recently visited the John Lewis offices to present her framework for a Multichannel Branded User Experience. This highlighted relationships between customer perception and the online user experience, and Raida provided us with real examples of how to do more joined up thinking in the field of UX. She presented confidently, and the team found the session very useful.
— Jonathan Godsell, User Experience Architect , John Lewis