Branded User Experience Research
The continuing rise in the use of smartphones and tablets has changed consumers' buying behaviour significantly. In order to succeed in this strongly competitive market, brands need to design and deliver an integrated and seamless branded user experience across multiple channels. Our innovative branded user experience (UX) research framework below will help you to evaluate all the elements of the complex multichannel branded customer / user experience. This involves taking a dual process approach, measuring both the cognitive and emotive factors, by integrating standard usability testing with new and innovative user experience testing methods and tools.
Our branded UX research will help you to gain key customer / user insights which is essential for designing a branded user experience that reflects your brand values and meets your customers' needs and expectations.