The rapid technological advances means that businesses need to adapt to the changes in consumer behaviour in order to meet their customers’ needs and expectations. So, to succeed a business needs to adopt a user-centred design process, which is an iterative design process that focuses on gaining an understanding of the target users, in order to design and deliver digital products and services with great user experience (UX).
What is user experience?
User experience can be defined as:
Why is good user experience important for business?
A good user experience helps with google ranking and increases your website conversion rate. In a recent Forbes article, it highlighted the importance of user experience and stated the key finding from a recent Forrester Research study, as follows:
According to behavioural scientist Dr Susan Weinschenk, a business that does not invest in UX design when designing and developing their digital products could result in losses to the business. Please see below the video on the ROI of user experience:
Investing in improving your user experience would greatly benefit your business by increasing sales, customer satisfaction and loyalty as well as reducing development and support costs. Delivering a great user experience leads to enhanced brand reputation and increases the number of customer recommendations, helping your business to grow.