Brand Purpose & Strategy

Brand building is essential for any type of business, as it is the most powerful strategic business tool for achieving business growth.  We can help you to define your brand’s purpose and to develop your brand strategy, to build your brand and grow your business.

Our Brand Strategy Consultation Process:

  • Brief: After booking your brand strategy consultation, a brief questionnaire will be emailed to you.

  • Discovery: The discovery phase will help us to understand all about your brand, business goals, products / services, target customers and competitors.

  • Brand Purpose: We will go through the process for defining your brand purpose, the blueprint for everything you do including what your promise is to your customers and the customer experience that you deliver.

  • Brand Strategy: We will go through the process for defining your brand positioning strategy.


Website Design & Development

We follow a user-centred design (UCD) process, which is an iterative design process that focuses on gaining an understanding of the target users in order to create products and services that can meet their needs. 

Branded User Experience design process
 

We can design and build your small business website using a suitable online template to allow you to easily manage and update your website. 

If you are planning to design or redesign your website, it is essential to have a clear structure in order for your website to be easy to use. We can help you to develop your website structure and to provide you with a sitemap for creating a great website user experience. 


 
Raida is a highly qualified and knowledgeable person on branded user experience. She shared extremely interesting findings with us that were very relevant to our projects that we are currently doing
— Cis Nijenhuis, Sr Brand Manager, RESCUE Remedy, Nelsons
Our workshop with Raida proved to be invaluable as our small charity took on the (somewhat daunting) task of redesigning our website from scratch. Raida shared her expert knowledge on User Experience in a thorough but easy-to-digest way, taking time to cover all the essential information we needed at the initial stage of design. Understanding where aesthetics sits on the list of priorities was a key lesson to learn - ensuring that our limited time and resources were spent where needed most to produce a website offering the best possible user journey for our key audiences. Creating a detailed web map, with Raida’s guidance, was very much one of our main ‘time-well-spent tasks’, along with identifying and visually highlighting our main call to action across our new website. Raida was happy to answer any follow up questions we had and will always respond with concise, constructive feedback. A big thank you from our team!
— A. Coyne, Sustainable Merton