Branding is essential for any type of business. To be a successful business in today’s highly competitive markets, you need to have a strong brand that differentiates you from your competitors. Brand building is about managing a brand effectively over time, it is not about focusing on short term marketing activities.

This training course teaches you the essentials of branding and how to create and manage your brand to convert prospects into customers and build customer loyalty.


Key Learnings:

  • Learn about the key elements of branding

  • Understand what makes a successful brand

  • To define your brand’s purpose, promise and its values

  • Learn about brand experience and its dimensions

  • Learn about brand positioning strategy

  • Learn about brand identity

  • Learn about brand communication and how to create brand awareness to attract customers

  • Learn how to design and build your brand using branding design process


In-House Training
We offer tailored training in-house at your company to suit your business needs. 
Contact us for more information about our tailored training >


 

Testimonials

totally uplifting, inspiring and very useful indeed.
— Nina Moeller, Nina Moeller Designs
Raida delivered a great presentation on branding during the workshop organised by Kingston University’s Enterprising Women Network. The presentation was informative and inspiring and Raida allowed for a lot of interaction, which was fantastic. Participants got to ask questions and to discuss issues that were specific to their businesses. Overall I found the session very useful.
— Anna Desogus, Health Coach