The Elements Of Branded Customer / User Experience

Measuring the branded customer / user experience effectively requires an integrated approach to research and user testing in order to measure all of its elements. Although Rubinoff (2004) provides a useful tool to measure the user experience key elements including branding, usability, content and functionality, however, for measuring the branded experience, emotion is an important factor to be considered, as positive branded experience leads to the creation of an emotional bond with the brand. Therefore, Rubinoff’s analysis tool could be enhanced by adding Emotion as a fifth key element for evaluating the branded experience.

RUBINOFF’S (2004, HOW TO QUANTIFY THE USER EXPERIENCE, HTTP://WWW.SITEPOINT.COM/QUANTIFY-USER-EXPERIENCE/) ANALYSIS TOOL WITH THE ADDITION OF EMOTION FOR EVALUATING THE BRANDED EXPERIENCE, RAIDA SHAKIRY (2013)

RUBINOFF’S (2004, HOW TO QUANTIFY THE USER EXPERIENCE, HTTP://WWW.SITEPOINT.COM/QUANTIFY-USER-EXPERIENCE/) ANALYSIS TOOL WITH THE ADDITION OF EMOTION FOR EVALUATING THE BRANDED EXPERIENCE, RAIDA SHAKIRY (2013)