Brand building is essential for any type of business, as it is the most powerful strategic business tool for achieving business growth.Read More
In today’s highly competitive markets, brands need to differentiate themselves and compete based on their customer experience, as customers now value experience more than products. So, to succeed a brand needs to design and deliver branded customer experience that meets customers’ needs and reflects the brand values.Read More
In today’s experience economy, delivering a consistently positive branded customer experience is a key factor for any business to succeed. A branded customer experience can only be considered successful if it meets or exceeds customers’ expectations of the brand.Read More
Branding is essential for any business. In today’s highly competitive markets and challenging times for business, to be a successful business you need to have a strong brand that differentiates your business from your competitors.Read More
A brand is a concept that is based on customers' perception of what the brand's values are. Your customer’s perception of your brand is based on their actual experiences both online and offline with your brand, from the initial brand awareness to their interactions with your brand.
Branding is not just about visual brand identity such as logo, brand colours etc.Read More
Advertising is not enough! To attain users' attention, brands need to design and deliver emotive branded experience. For example John Lewis launched its emotive Christmas TV advert and branded game, The man on the moon. Brand experience in games offers an effective way for brands to communicate their message and to engage with their target customers / users.
Our buying decision is based on how we feel about the brand & its values, our emotions impact our decisions.Read More